Scope: Brand Identity, Creative Direction, Social Media Assets
ZOWORLD is a brand that focuses on delivering astrological consultations & general information about astrology to their audience.
The goal of this brand identity was to make cohesive elements that were personable, electrifying & empowering so that Zo could authentically connect with her audience. I chose bright, bold colors that easily catch the eye, & contrasted them with black/white for an extra pop. The use of both rounded and sharp shapes show a feeling of connectedness while remaining electrifying.