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ZOWORLD
2021
Scope: Brand Identity, Creative Direction, Social Media Assets


ZOWORLD is a brand that focuses on delivering astrological consultations & general information about astrology to their audience.


Brand Identity
The goal of this brand identity was to make cohesive elements that were personable, electrifying & empowering so that Zo could authentically connect with her audience. I chose bright, bold colors that easily catch the eye, & contrasted them with black/white for an extra pop. The use of both rounded and sharp shapes show a feeling of connectedness while remaining electrifying.








Click here to view Zo's Instagram
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