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BLUR 2022

Scope: Brand Identity & Design, Merch Concept

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'blur' is a gender non-conforming streetwear brand. Their message is to 

demolish gender norms in casual clothing,

as they vow to 'protect the unexpected'. 

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Direction

For this brand, I went with a bold color palette to convey the cool, 

uncompromising message of the brand. I also went with a trendier, 

bubby font to speak to the target audience. I wanted to bring back

the feel of 'skater cool' but with an updated aesthetic. The main logo 'blur bot' hand drawn by me. 

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