Scope: Brand Identity & Design, Merch Concept
'blur' is a gender non-conforming streetwear brand. Their message is to
demolish gender norms in casual clothing,
as they vow to 'protect the unexpected'.
For this brand, I went with a bold color palette to convey the cool,
uncompromising message of the brand. I also went with a trendier,
bubby font to speak to the target audience. I wanted to bring back
the feel of 'skater cool' but with an updated aesthetic. The main logo 'blur bot' hand drawn by me.